We're a California-based nonprofit organization strengthening the economy from the ground up.
Backed by our fiscal sponsor:
Our Why
We believe that small organizations have the power to impact their local ecological and economic environments positively. By supporting these organizations in their mission, we create thriving communities, enhance people's lives, and work towards a better world for all. Together, we can empower change at the local level and inspire a global movement toward a brighter, more sustainable future.
Vision
Our vision is to foster thriving communities by facilitating collaboration between local small businesses, nonprofits, and marketing experts. We believe that by working together, communities can reach their full economic potential.
Mission
To make marketing a universal instrument for prosperity, bridging gaps and ensuring that every community can achieve its economic potential.
Our Values
Equity
We strive for fairness and justice in everything we do. We believe that everyone, regardless of their background or circumstances, should have access to the same opportunities and resources to succeed. We work to bridge the gap and provide resources to underserved communities.
Empowerment
We aim to empower small businesses, freelancers, and junior marketing professionals to grow and succeed. By providing access to affordable marketing services and valuable experience, we help people take charge of their careers and achieve their goals.
Sustainability
We are committed to creating a sustainable future for our planet and communities. We strive to minimize our environmental impact and promote sustainable practices among the businesses we work with.
Collaboration
We believe in the power of collaboration and teamwork to achieve greater impact. We work with local communities, businesses, nonprofits, and government agencies to create meaningful change.
Innovation
We value innovation and creativity in finding solutions to complex problems. We are constantly exploring new ideas and approaches to improve our programs and services, and to help businesses and communities thrive.
Ethics
We hold ourselves to the highest ethical standards in all aspects of our work. We believe in transparency, honesty, and integrity, and strive to ensure that all of our actions align with our values and mission.
Meet Leaders
Coming together from a wide variety of backgrounds and experiences, our passionate board of directors is the backbone of Marketing For All. Their ideas help shape the direction and mission of our organization. Read on to learn more about some of our incredible team members.
The Story
Gerardo Garcia-Jurado is a visionary leader with a passion for helping communities thrive. As the President of the American Marketing Association, San Francisco Chapter, in 2021, he saw firsthand the devastating impact of the COVID-19 pandemic on small businesses. He knew he had an obligation to do something about it, which is why he made Reactivate/Reconnect his theme for the year. A theme that had the goal of reactivating the local economy.
Despite his best efforts, the initiatives to help local communities fell short due to a lack of bandwidth within the board. However, fate intervened when he met Elizabeth Mitleman, a young and energetic marketer who had recently graduated from USF. Elizabeth had a program idea that had worked wonders at the Marketing Club at USF. It served local small businesses in need of marketing services by working with USF marketing students as "externs," developing real-life projects, gaining experience, and building strong portfolio pieces.
Gerardo immediately saw the potential in Elizabeth's idea and approved it, which became the foundation of the Externship Academy. As the program grew over the years, Gerardo witnessed the excitement of local businesses and how much good this program brought to both sides, the local businesses and the junior marketing professionals. Gerardo realized that the Externship Academy had the potential to grow to a much larger scale, and that's when he decided to create Marketing for All, a nonprofit organization that would help small businesses across the country and allows local economies to grow from the ground up.
Now, Marketing for All provides heavily subsidized marketing services to small businesses and nonprofits while also providing local freelancers with work security for one year per client. This initiative is made possible by federal and local government grants, chambers of commerce, and foundations and corporations that believe in the power of supporting local small businesses. Gerardo's vision and dedication to small businesses and local communities have helped to make Marketing for All a true game-changer for all involved.
